Advertising & IMC: Principles and Practice (What's New in Marketing) Sandra Moriarty Nancy Mitchell Charles Wood William Wells 5.0 stars
Advertising and Promotion: An Integrated Marketing Communications Perspective (… George Belch Michael Belch 5.0 stars
Advertising Creative: Strategy, Copy, and Design Tom Altstiel Jean M. Grow Dan Augustine Joanna L. Jenkins 5.0 stars
Consumer Behavior: Building Marketing Strategy, 12th Edition Delbert Hawkins David Mothersbaugh 5.0 stars
Marketing Research Essentials Carl Mcdaniel Jr. Roger Gates Subramanian Sivaramakrishnan Kelley Main 5.0 stars
Sell (with Mindtap 1 Term Printed Access Card) Thomas N. Ingram Ramon A. Avila Charles H. Schwepker Michael R. Williams Raymond (Buddy) W Laforge 5.0 stars
The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targe… Ian Dodson 4.0 stars
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobil… David Meerman Scott 4.0 stars
Integrated Advertising, Promotion, and Marketing Communications (7th Edition) Kenneth E. Clow Donald E. Baack 3.2 stars
Advertising and Promotion: An Integrated Marketing Communications Perspective George Belch Michael Belch 3.0 stars
SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY (EIGHTH EDITION) Jochen Wirtz Christopher Lovelock 2.5 stars
Advertising and Integrated Brand Promotion (MindTap Course List) Thomas O'Guinn Chris Allen Angeline Close Scheinbaum Richard Semenik 2.0 stars
