The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns
by Ian Dodson
The Art of Digital Marketing offers a structured introduction to creating strategic, targeted, and measurable online campaigns. Ian Dodson’s guide focuses on the core principles of digital marketing, providing readers with a practical framework for planning and evaluating campaigns in an increasingly connected business environment.
About This Book
The Art of Digital Marketing presents a guide to creating strategic online marketing campaigns.
It focuses on targeted approaches designed to reach specific audiences through digital channels.
The book emphasizes measurable campaigns, helping readers connect marketing activity with evaluation and results.
Written by Ian Dodson, this resource is suited to readers seeking a structured introduction to digital marketing strategy.
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