Advertising & IMC: Principles and Practice (What's New in Marketing)
by Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells
A comprehensive textbook covering advertising and integrated marketing communications principles and practices for students and professionals.
About This Book
This textbook presents foundational concepts in advertising and integrated marketing communications.
It covers essential principles and current practices in the marketing field.
The content is designed for students and professionals seeking to understand modern marketing strategies.
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