Consumer Behavior: Building Marketing Strategy, 12th Edition

by Delbert Hawkins, David Mothersbaugh

Business Marketing

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Consumer Behavior: Building Marketing Strategy, 12th Edition explores consumer behavior as it relates to developing marketing strategy. Authored by Delbert Hawkins and David Mothersbaugh, this title is suited to readers studying business, marketing, and related topics. The listed copy is a used book in good condition.

ISBN-13 9780077645557 ASIN 0077645553 Views 555 Publisher McGraw-Hill Education Year 2012 Edition 12th Format Hardcover Product Group Book Pages 772 Created February 08, 2026 Updated September 23, 2026

About This Book

Consumer Behavior: Building Marketing Strategy, 12th Edition focuses on the relationship between consumer behavior and marketing strategy.

This edition is authored by Delbert Hawkins and David Mothersbaugh.

The book is relevant to readers studying marketing, business, and consumer behavior.

This listing describes a used book in good condition.

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