Marketing Research Essentials
by Carl Mcdaniel Jr., Roger Gates, Subramanian Sivaramakrishnan, Kelley Main
An introductory text presenting the fundamental principles and methods of marketing research for students and practitioners.
About This Book
Marketing Research Essentials provides an overview of core marketing research concepts and techniques.
The text covers essential methods used to gather, analyze, and interpret market data.
Readers are introduced to research design, data collection, and reporting practices.
The book serves as a resource for students and professionals seeking a structured introduction to the field.
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