Marketing Research Essentials
by Carl Mcdaniel Jr., Roger Gates, Subramanian Sivaramakrishnan, Kelley Main
Marketing Research Essentials provides a clear foundation in marketing research and its role in business. Designed for readers building core knowledge, it explores the subject’s importance in understanding markets, customers, and the information needed to support informed marketing decisions.
About This Book
Marketing Research Essentials introduces the subject of marketing research in a focused, accessible format.
The book centers on how marketing research helps organizations gather and interpret information about markets, customers, and business conditions.
It is suited to readers seeking foundational knowledge of marketing research concepts and practices.
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