Marketing - Standalone book
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Marketing - Standalone book

by Michael Levy, Dhruv Grewal

Business Marketing
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A clear and practical introduction to marketing principles designed for students and business professionals seeking core knowledge.

ISBN-13 9780077729028 ASIN 0077729021 Views 782 Publisher McGraw-Hill Education Year 2015 Edition 5 Format Hardcover Product Group Book Pages 736 Created March 30, 2026 Updated September 15, 2026
About This Book

This book provides foundational knowledge in marketing concepts and practices.

It covers essential topics relevant to both academic study and professional application.

Readers gain insight into marketing strategies used in contemporary business environments.

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62 total votes