Essentials of Marketing- LOOSELEAF - Standalone book
by E. Jerome Mccarthy, William Perreault, Joseph Cannon
Essentials of Marketing introduces the foundational ideas of marketing in a standalone looseleaf format. Suitable for students and readers seeking a clear starting point, this business title offers a flexible resource for learning, reviewing, and organizing core marketing knowledge.
About This Book
Essentials of Marketing is a standalone looseleaf book focused on the fundamentals of marketing.
It is designed to support learners studying marketing concepts and practices in an accessible, flexible format.
The looseleaf presentation can be convenient for coursework, reference, and organized study.
Written by E. Jerome McCarthy, William Perreault, and Joseph Cannon, this title provides a foundation for exploring marketing as a business subject.
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