Essentials of Marketing- LOOSELEAF - Standalone book

by E. Jerome Mccarthy, William Perreault, Joseph Cannon

Business Education

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A comprehensive introduction to marketing principles, strategies, and management for students and business professionals.

ISBN-13 9781259573538 ASIN 1259573532 Views 403 Publisher McGraw Hill Year 2016 Edition 15 Format Loose Leaf Product Group Book Pages 784 Created February 17, 2026 Updated August 14, 2026

About This Book

This book provides essential marketing concepts and strategies.

It covers core topics in marketing management and decision-making.

Designed for learners seeking a clear introduction to the field.

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