Bryan K. Orme

About the Author

Bryan K. Orme is a distinguished expert in market research and analytics, with over two decades of experience guiding businesses through the complexities of consumer behavior and decision-making. As the former CEO of Sawtooth Software, he has pioneered innovative methodologies that empower organizations to make data-driven decisions with confidence. Orme's work bridges the gap between statistical rigor and practical application, making advanced techniques accessible to professionals across industries. His insights have shaped the field of conjoint analysis, a cornerstone of modern marketing strategy, helping companies optimize product development, pricing, and positioning. Through his writing and consulting, Orme continues to educate and inspire the next generation of analysts, emphasizing clarity, precision, and real-world impact in every endeavor.