Getting Started With Conjoint Analysis: Strategies for Product Design and Pricing Research

by Bryan K. Orme

Business Marketing Research Product Design

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Getting Started With Conjoint Analysis provides an introduction to a research method used in product design and pricing contexts. Written by Bryan K. Orme, it focuses on practical strategies for readers who want to begin exploring conjoint analysis and its applications in business research.

ISBN-13 9780972729772 ASIN 0972729771 Views 44 Publisher Research Publishers, LLC Year 2009 Edition 2 Format Paperback Product Group Book Pages 228 Created July 25, 2026 Updated October 17, 2026

About This Book

Getting Started With Conjoint Analysis introduces conjoint analysis for readers beginning to explore the method.

The book focuses on applying conjoint analysis to product design and pricing research.

It offers strategies related to evaluating product choices and pricing considerations through this analytical approach.

Bryan K. Orme is the author.

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