GETTING STARTED WITH CONJOINT ANALYSIS
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GETTING STARTED WITH CONJOINT ANALYSIS

by Bryan K. Orme

Business Marketing
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Getting Started with Conjoint Analysis provides an accessible introduction to a widely used research method for understanding preferences and trade-offs. Written by Bryan K. Orme, this guide is suited to readers seeking a foundation in conjoint analysis and its role in structured decision-making and preference research.

ISBN-13 9781601471116 ASIN 1601471114 Views 243 Publisher Research Publishers Edition 3rd Format Textbook Binding Product Group Book Created February 08, 2026 Updated September 28, 2026
About This Book

Getting Started with Conjoint Analysis introduces readers to conjoint analysis, a research method for studying preferences and trade-offs.

The book is written by Bryan K. Orme and focuses on helping readers build a foundational understanding of the subject.

It offers an accessible starting point for exploring how conjoint analysis can support structured decision-making and preference research.

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I will be using this book for: