Getting Started with Conjoint Analysis: Strategies for Product Design and Pricing Research
Getting Started with Conjoint Analysis offers an introduction to strategies used in product design and pricing research. Written by Bryan K. Orme, this guide is intended for readers seeking a practical starting point for exploring conjoint analysis and its role in business and marketing research.
About This Book
Getting Started with Conjoint Analysis introduces the subject for readers interested in product design and pricing research.
The book focuses on strategies for applying conjoint analysis in research settings.
Bryan K. Orme provides an accessible starting point for understanding this specialized business and marketing topic.
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