Advertising: Concept and Copy
George Felton’s Advertising: Concept and Copy centers on the relationship between an advertising idea and the words used to express it. A focused title for readers exploring advertising, marketing communication, and the fundamentals of developing effective commercial copy.
About This Book
Advertising: Concept and Copy focuses on two central elements of advertising: the underlying concept and the written copy.
George Felton is the credited author of this title.
The book may interest readers studying advertising, communication, marketing, or the craft of persuasive commercial writing.
Its subject makes it relevant to anyone seeking a focused introduction to advertising ideas and copy.
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