Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs
Joseph Sugarman’s Advertising Secrets of the Written Word is a resource devoted to powerful advertising copy. Drawing on the worlds of copywriting and mail-order entrepreneurship, it explores persuasive written communication for marketers, entrepreneurs, and anyone interested in improving the effectiveness of advertising.
About This Book
Advertising Secrets of the Written Word focuses on the craft of creating powerful advertising copy.
Joseph Sugarman presents the book as a resource for readers interested in advertising and mail-order entrepreneurship.
Its subject centers on persuasive writing and the techniques used to make written advertising more effective.
The book may appeal to marketers, copywriters, entrepreneurs, and anyone seeking guidance on advertising communication.
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