by George Feltonand - Advertising: Concept and Copy (Third Edition) (Paperback) W. W. Norton & Company; Third Edition (August 5, 2013) - [Bargain Books]
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by George Feltonand - Advertising: Concept and Copy (Third Edition) (Paperback) W. W. Norton & Company; Third Edition (August 5, 2013) - [Bargain Books]

Business Education Advertising
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Advertising: Concept and Copy is a third-edition paperback centered on advertising concepts and copy. Published by W. W. Norton & Company in 2013, it provides a focused resource for readers interested in understanding the language and practice of advertising.

About This Book

Advertising: Concept and Copy presents a focused title on the concepts and copy associated with advertising.

This third edition is available in paperback from W. W. Norton & Company.

Published on August 5, 2013, it may suit readers seeking an introductory or reference-oriented book about advertising.

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I will be using this book for: