Advertising: Concept and Copy
George Felton’s Advertising: Concept and Copy explores the essential connection between advertising concepts and copy. This second edition presents a focused resource for readers studying advertising, developing copywriting skills, or seeking a clearer understanding of how creative ideas become persuasive messages.
About This Book
Advertising: Concept and Copy examines advertising through the connected lenses of concept development and copywriting.
Written by George Felton, the book is suited to readers seeking a focused resource on advertising communication and creative work.
This second edition provides a structured introduction to the ideas and language used in advertising.
It may be useful for students, aspiring copywriters, and anyone interested in how advertising messages are developed.
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