Advertising: Concept and Copy by Felton George (1993-12-20) Paperback
Advertising: Concept and Copy offers an introduction to two central parts of advertising: developing persuasive ideas and expressing them through effective language. Suitable for readers exploring advertising, marketing, or commercial communication, the book provides a broad foundation for understanding how advertising messages are created.
About This Book
Advertising: Concept and Copy is a book focused on the relationship between advertising ideas and the words used to express them.
It introduces the creative and communicative aspects of advertising, with attention to developing concepts and writing copy.
The book may serve as a reference for readers studying advertising, marketing, or commercial communication.
Its emphasis on both concept and copy makes it relevant to anyone interested in how advertising messages are shaped.
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