Integrated Advertising, Promotion, and Marketing Communications (7th Edition)
by Kenneth E. Clow, Donald E. Baack
Integrated Advertising, Promotion, and Marketing Communications offers an educational overview of how advertising, promotion, and marketing communications fit together. Written by Kenneth E. Clow and Donald E. Baack, this seventh edition serves readers seeking a broad foundation in integrated marketing communications and related business concepts.
About This Book
Integrated Advertising, Promotion, and Marketing Communications presents a broad examination of marketing communication practices.
The book focuses on the relationship between advertising, promotion, and other elements of an integrated marketing communications approach.
It is designed as an educational resource for readers studying marketing, advertising, and related business topics.
This seventh edition is authored by Kenneth E. Clow and Donald E. Baack.
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