Advertising. promotion and integrated marketing communications (7th Edition)(Chinese Edition)
by [ Mei ] Tang Na De · Ba Ke Zhu [ Mei ] Ken Ni Si · E. Ke Luo
This Chinese-language seventh edition offers a structured introduction to advertising, promotion, and integrated marketing communications. Designed for readers studying business and marketing, it brings these connected subjects together in one educational resource.
About This Book
This Chinese-language seventh edition focuses on advertising, promotion, and integrated marketing communications.
It presents these closely related areas within a business and marketing context.
The book may serve as a reference for students and readers studying promotional strategy and communication.
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