Advertising and Promotion: An Integrated Marketing Communications Perspective (International Edition) Seventh Edition
by George E. Belch, Michael A. Belch
Advertising and Promotion: An Integrated Marketing Communications Perspective offers a structured introduction to advertising and promotion as connected elements of marketing communication. Written by George E. Belch and Michael A. Belch, this international seventh edition serves as an educational resource for students and readers studying marketing.
About This Book
Advertising and Promotion: An Integrated Marketing Communications Perspective presents the subject of advertising and promotion within an integrated marketing communications framework.
This international seventh edition is authored by George E. Belch and Michael A. Belch.
The book is designed as an educational resource for studying marketing communication concepts and practices.
Its focus makes it relevant to learners and readers seeking a structured introduction to advertising and promotional activities.
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