Strategic Brand Management
by Larry Percy, Richard Rosenbaum-Elliott, Simon Pervan
Strategic Brand Management provides a clear foundation for understanding how brands are created, developed, and managed. Written by Larry Percy, Richard Rosenbaum-Elliott, and Simon Pervan, it introduces the strategic role of branding for students and readers interested in marketing and business.
About This Book
Strategic Brand Management examines the central principles involved in creating and managing successful brands.
The book presents branding as a strategic business activity, connecting brand decisions with marketing and organizational objectives.
It is suited to readers seeking a structured introduction to brand management and its role in competitive markets.
Authors Larry Percy, Richard Rosenbaum-Elliott, and Simon Pervan provide a foundation for studying contemporary branding practice.
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