Marketing: An Introduction, Sixth Canadian Edition,
by Philip Kotler, Gary M. Armstrong, Valerie Trifts, Lilly Anne Buchwitz
Marketing: An Introduction, Sixth Canadian Edition offers students a foundation for studying marketing. Authored by Philip Kotler, Gary M. Armstrong, Valerie Trifts, and Lilly Anne Buchwitz, this Canadian edition presents an accessible starting point for understanding the discipline.
About This Book
Marketing: An Introduction, Sixth Canadian Edition provides an entry point into the study of marketing.
Written by Philip Kotler, Gary M. Armstrong, Valerie Trifts, and Lilly Anne Buchwitz, the book is tailored to a Canadian edition.
Its introductory focus makes it suitable for students and readers building a foundation in marketing concepts and practice.
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