Valerie Trifts

About the Author

Valerie Trifts is an author and marketing educator known for developing accessible, practical resources that connect foundational marketing principles with contemporary business applications. Her work supports students and instructors through clear explanations, structured learning, and relevant case-based perspectives, including attention to business-to-business marketing. Trifts is the author of Marketing: An Introduction, Sixth Canadian Edition and Marketing: An Introduction, Updated Sixth Canadian Edition with Integrated B2B Case. Her writing reflects a commitment to making marketing concepts understandable, useful, and engaging for Canadian learners navigating the evolving relationship between organizations, customers, markets, and strategic decision-making.