Marketing: An Introduction, Updated Sixth Canadian Edition with Integrated B2B Case
by Philip Kotler, Gary M. Armstrong, Valerie Trifts, Lilly Anne Buchwitz
This updated Canadian edition offers a clear introduction to the principles and practice of marketing. It provides foundational learning for students and newcomers to the field, while an integrated business-to-business case adds relevant B2B context to the core material.
About This Book
Marketing: An Introduction, Updated Sixth Canadian Edition presents an accessible foundation in marketing for students and emerging professionals.
The book focuses on essential marketing concepts and terminology in a Canadian edition tailored to its intended audience.
An integrated business-to-business case adds a B2B perspective to the book’s introductory coverage.
Suitable for marketing courses, foundational study, and readers seeking a structured entry point into the field.
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