The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Di
The New Rules of Marketing and PR examines modern approaches to reaching buyers through social media, online video, mobile applications, blogs, news releases, and viral marketing. David Meerman Scott presents a contemporary view of marketing and public relations for an increasingly digital marketplace.
About This Book
The New Rules of Marketing and PR explores contemporary ways to connect with buyers through digital channels and public relations.
It focuses on social media, online video, mobile applications, blogs, news releases, and viral marketing.
The book presents a modern perspective on communicating with audiences in an increasingly connected marketplace.
It is intended for readers seeking to understand how online tools can support marketing and public relations efforts.
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