Principles of Marketing
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Principles of Marketing

by Gary Armstrong

Business Education Marketing
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A foundational guide to marketing principles and strategies for students and professionals.

ISBN-13 9780134492513 ASIN 013449251X Views 1789 Publisher Pearson Year 2017 Edition 17 Format Hardcover Product Group Book Pages 736 Created February 12, 2026 Updated September 30, 2026
About This Book

Principles of Marketing provides a comprehensive introduction to core marketing concepts and practices.

The text covers essential topics including market research, consumer behavior, and strategic planning.

Readers gain practical insights into product development, pricing, distribution, and promotion.

The book emphasizes real-world applications and current marketing trends.

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94 total votes