Principles of Marketing 18th edition

by Gary Armstrong (Author) Philip Kotler (Author)

Business Textbook Marketing

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Principles of Marketing, 18th edition, offers a structured introduction to the field of marketing from authors Gary Armstrong and Philip Kotler. Designed for educational use, it provides readers with a foundation for understanding marketing principles and the broader role of marketing in business.

ASIN B0B82QJ4K4 Views 246 Publisher Generic Year 2021 Edition 18th edition Format Paperback Product Group Book Pages 730 Created February 12, 2026 Updated September 15, 2026

About This Book

Principles of Marketing, 18th edition, is a business and marketing title by Gary Armstrong and Philip Kotler.

The book presents an introduction to marketing principles in a structured educational format.

It is intended for readers studying or developing their understanding of marketing.

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Principles of Marketing 18th edition

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