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Principles of Marketing [RENTAL EDITION]
by Philip Kotler, Gary Armstrong
Principles of Marketing offers a structured introduction to the field for students and general readers. Philip Kotler and Gary Armstrong present the subject as a core area of business study, providing a foundation for understanding marketing concepts, practices, and their role across organizations and markets.
About This Book
Principles of Marketing introduces the core concepts and practices of marketing.
Written by Philip Kotler and Gary Armstrong, this title is suited to students and readers seeking a structured foundation in the field.
The book presents marketing as an area of business study, making it useful for coursework, review, and general reference.
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