Principles of Marketing
by Philip Kotler, Gary Armstrong, Sridhar Balasubramanian
Principles of Marketing offers a structured introduction to the ideas and practices that define marketing. Written by Philip Kotler, Gary Armstrong, and Sridhar Balasubramanian, it is a useful foundation for students, educators, and professionals seeking a clear starting point in the discipline.
About This Book
Principles of Marketing presents an introduction to the central concepts and practices of marketing.
Written by Philip Kotler, Gary Armstrong, and Sridhar Balasubramanian, the book is suited to readers seeking a structured foundation in the field.
It can serve as a reference for students, educators, and professionals developing their understanding of marketing.
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