Advertising Creative: Strategy, Copy, and Design
by Tom Altstiel, Jean M. Grow, Dan Augustine, Joanna L. Jenkins
A practical guide covering advertising strategy, persuasive copywriting, and visual design for effective campaigns.
About This Book
This book explores the fundamentals of advertising creative work.
It covers strategy development, effective copywriting techniques, and visual design considerations.
Readers learn how to create compelling advertising campaigns across various media.
The text provides practical insights for students and professionals in the advertising field.
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