Advertising Creative: Strategy, Copy, and Design
by Tom Altstiel, Jean M. Grow, Dan Augustine, Joanna L. Jenkins
Advertising Creative: Strategy, Copy, and Design provides a broad foundation in the essential disciplines behind advertising creative work. Covering strategy, copy, and design together, the book is a useful resource for readers who want to understand how these elements connect within advertising and marketing.
About This Book
Advertising Creative: Strategy, Copy, and Design explores the central creative components of advertising.
The book brings strategy, copywriting, and design together as connected parts of the advertising process.
It provides a foundation for readers seeking to understand advertising creative work and its key disciplines.
Written by Tom Altstiel, Jean M. Grow, Dan Augustine, and Joanna L. Jenkins, this title is suited to readers studying or working in advertising and marketing.
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