Marketing Research: An Applied Orientation
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Marketing Research: An Applied Orientation

by Naresh K. Malhotra

Business Education Marketing Research
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Marketing Research: An Applied Orientation offers a practical foundation for understanding marketing research and its applications in business. Written by Naresh K. Malhotra, it is suited to students and readers seeking an applied perspective on research methods, market information, and marketing decision-making.

ISBN-13 9780136085430 ASIN 0136085431 Views 186 Publisher Pearson Year 2009 Edition 6th Format Hardcover Product Group Book Pages 897 Created September 13, 2026 Updated October 17, 2026
About This Book

Marketing Research: An Applied Orientation presents marketing research as a practical business discipline.

The book focuses on applied approaches for gathering, analyzing, and interpreting information relevant to marketing decisions.

It is intended for readers studying marketing, business research, or related fields.

Naresh K. Malhotra is the listed author.

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I will be using this book for:
16 total votes