Marketing Research: An Applied Orientation (What's New in Marketing)
Marketing Research: An Applied Orientation by Naresh Malhotra offers a practical approach to understanding marketing research principles. This updated edition in the What's New in Marketing series focuses on real-world applications, covering research design, data methods, and analysis to aid business decision-making. Ideal for students and professionals seeking actionable insights into consumer markets.
About This Book
Marketing Research: An Applied Orientation provides a comprehensive introduction to the principles and practices of marketing research. Authored by Naresh Malhotra, it emphasizes real-world applications to bridge theory and practice.
The book covers essential topics such as research design, data collection methods, and analysis techniques. It equips readers with the tools needed to conduct effective market studies and make informed business decisions.
This edition, part of the What's New in Marketing series, incorporates the latest developments in the discipline. It serves as a valuable resource for students, professionals, and anyone interested in understanding consumer behavior through research.
With its applied orientation, the text encourages hands-on learning and critical thinking about marketing challenges. It remains a staple for courses in marketing and related fields.
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