Naresh Malhotra
7 books
About the Author
Naresh K. Malhotra is a distinguished scholar and educator in the field of marketing, renowned for his contributions to research methodologies and their practical applications in business. With a PhD from the University of Texas at Austin, he has held prestigious positions including Senior Associate Dean at the Scheller College of Business, Georgia Institute of Technology, and has consulted for Fortune 500 companies worldwide. Malhotra's work bridges academic rigor with real-world relevance, emphasizing data-driven decision-making in marketing strategies. His innovative approaches to survey design, data analysis, and consumer behavior have influenced generations of professionals and academics alike, making complex concepts accessible and actionable.
Common genres
Writing style
clear
practical
methodical
