Essentials of Marketing Research: A Hands-On Orientation
Essentials of Marketing Research: A Hands-On Orientation offers a practical introduction to marketing research for students and professionals. With an applied focus, Naresh Malhotra presents the subject as an accessible field of study for readers building foundational knowledge and developing a clearer understanding of marketing research.
About This Book
Essentials of Marketing Research: A Hands-On Orientation introduces the foundational subject of marketing research in a practical, accessible format.
Written by Naresh Malhotra, the book is oriented toward readers who want to understand how marketing research supports informed business decisions.
Its hands-on emphasis makes it suitable for learners seeking an applied entry point into marketing research concepts and practices.
Reviews
No reviews yet. Be the first to review this book!