Basic Marketing Research
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Basic Marketing Research

by Naresh Malhotra

Business Marketing Research Methods
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Basic Marketing Research offers an accessible introduction to the concepts and practices of marketing research. It explores the role research plays in understanding customers, markets, and marketing decisions, making it a useful foundation for students and anyone seeking a clear entry point into the subject.

ISBN-13 9780132544481 ASIN 0132544482 Views 570 Publisher Pearson Year 2011 Edition 4 Format Hardcover Product Group Book Pages 672 Adult No Created February 08, 2026 Updated September 15, 2026
About This Book

Basic Marketing Research presents an introduction to the field of marketing research.

The book focuses on the role of research in understanding markets, customers, and marketing decisions.

It is suited to readers seeking foundational knowledge of marketing research concepts and practices.

Written by Naresh Malhotra, this title provides a starting point for studying marketing research.

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32 total votes