Basic Marketing Research
Basic Marketing Research introduces the field of marketing research and its importance in business. Written for readers building foundational knowledge, this title offers an accessible starting point for students and anyone seeking a clearer understanding of how marketing research supports informed decision-making.
About This Book
Basic Marketing Research is a business and marketing title focused on the field of marketing research.
The book provides an introductory foundation for readers seeking to understand marketing research and its role in business.
Its broad subject matter makes it suitable for students and readers developing familiarity with marketing research concepts.
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