Essentials of Marketing Research: A Hands-On Orientation
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Essentials of Marketing Research: A Hands-On Orientation

by Naresh Malhotra

Business Education Marketing Research
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Essentials of Marketing Research: A Hands-On Orientation offers a practical introduction to marketing research for readers building foundational knowledge. Written by Naresh Malhotra, it focuses on understanding the field through an applied perspective, making it a useful resource for students and others seeking a clear starting point.

ISBN-13 9780137066735 ASIN 0137066732 Views 242 Publisher Pearson Year 2014 Edition 1 Format Paperback Product Group Book Pages 432 Adult No Created September 15, 2026 Updated October 16, 2026
About This Book

Essentials of Marketing Research: A Hands-On Orientation presents an introductory focus on marketing research and its practical application.

Written by Naresh Malhotra, the book is suited to readers seeking foundational understanding of the field.

Its hands-on orientation emphasizes connecting core marketing research concepts with practice.

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I will be using this book for:
18 total votes