Marketing Management (15th Edition)
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Marketing Management (15th Edition)

by Philip Kotler, Kevin Keller, Philip T. Kotler

Business Marketing
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Designed for undergraduate and graduate marketing management courses, Marketing Management presents current marketing theory and practice in a comprehensive textbook. Its content and organization reflect the changing marketing landscape, while this edition is offered as a standalone product without MyMarketingLab.

ISBN-13 9780133856460 ASIN 0133856461 Views 3147 Publisher Pearson Year 2015 Edition 15 Format Hardcover Product Group Book Pages 832 Adult No Created February 10, 2026 Updated September 24, 2026
About This Book

Marketing Management is a textbook for undergraduate and graduate courses in marketing management.

It presents contemporary marketing theory and practice in a format designed to support students studying the field.

The content and organization reflect ongoing changes in marketing, helping readers engage with current concepts and approaches.

This is a standalone product and does not include MyMarketingLab.

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I will be using this book for:
49 total votes