Marketing Management | 17th Edition | - Pearson
by Philip Kotler, Kevin Lane Keller, Alexander Cerven, Jagdish N. Sheth, G. Shainesh
This edition delivers essential marketing strategies, frameworks, and real-world applications for students and professionals seeking to understand and lead in competitive markets.
About This Book
This book presents core marketing concepts and frameworks used by organizations worldwide.
It covers strategic planning, market analysis, and customer relationship management.
Readers explore branding, pricing, distribution, and integrated marketing communications.
The text emphasizes data-driven decision making and adapting to digital environments.
Case studies and examples illustrate how leading companies apply marketing principles.
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