Marketing Management | 17th Edition | - Pearson
by Philip Kotler, Kevin Lane Keller, Alexander Cerven, Jagdish N. Sheth, G. Shainesh
Marketing Management, 17th Edition, offers a substantial foundation in marketing for students, educators, and business professionals. Authored by Philip Kotler, Kevin Lane Keller, Alexander Cerven, Jagdish N. Sheth, and G. Shainesh, this Pearson title supports the study of marketing management, strategy, and business decision-making.
About This Book
Marketing Management, 17th Edition, presents a focused resource for understanding marketing as a business discipline.
Written by Philip Kotler, Kevin Lane Keller, Alexander Cerven, Jagdish N. Sheth, and G. Shainesh, the book brings together perspectives from established marketing scholars and practitioners.
Its broad subject focus makes it suitable for students, educators, and professionals seeking a structured foundation in marketing management.
This edition is published by Pearson and is intended for readers studying or applying marketing concepts in contemporary business contexts.
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