ISE Marketing Management (ISE HED IRWIN MARKETING)
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ISE Marketing Management (ISE HED IRWIN MARKETING)

by Greg W. Marshall, Mark W. Johnston

Business Marketing
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ISE Marketing Management provides an academic resource for exploring marketing management and its place in business education. Written by Greg W. Marshall and Mark W. Johnston, this title is suited to students and readers looking for a focused introduction to the subject.

ISBN-13 9781260598230 ASIN 1260598233 Views 216 Publisher McGraw Hill Year 2022 Edition 4 Format Paperback Product Group Book Pages 482 Created March 04, 2026 Updated September 15, 2026
About This Book

ISE Marketing Management is a marketing-focused academic title by Greg W. Marshall and Mark W. Johnston.

The book centers on marketing management and its role within business education.

It is suited to readers seeking a structured resource for studying marketing.

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I will be using this book for:
2 total votes