Greg W. Marshall

16 books

About the Author

Greg W. Marshall is a distinguished scholar and educator in the field of marketing, renowned for his practical and insightful approach to teaching the complexities of consumer behavior and business strategy. With decades of experience in academia and industry, he has dedicated his career to bridging the gap between theoretical concepts and real-world applications, empowering students and professionals to make informed decisions in dynamic markets. As co-author of the widely acclaimed textbook 'Marketing: Real People, Real Choices,' now in its eighth edition, and its innovative student value edition with MyLab Marketing access for the ninth edition, Marshall emphasizes relatable scenarios and interactive learning tools that resonate with diverse learners. His work continues to shape marketing education globally, fostering critical thinking and ethical practices in an ever-evolving business landscape.

Common genres

Business business education business leadership Education Innovation Interactive Learning Management Marketing Marketing Textbook Sales sales management strategy Technology Textbook

Writing style

accessible practical engaging