Marketing Management
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Marketing Management

by Mark Johnston, Greg Marshall, Greg W. Marshall, Mark W. Johnston

Business Marketing
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Marketing Management presents a focused exploration of marketing management for readers studying or working in business. Written by Greg W. Marshall and Mark W. Johnston, it provides a dedicated resource for engaging with the principles and practice of marketing.

ISBN-13 9781259637155 ASIN 1259637158 Views 211 Publisher McGraw Hill Year 2018 Edition 3 Format Paperback Product Group Book Pages 464 Created April 12, 2026 Updated October 28, 2026
About This Book

Marketing Management is a business-focused title centered on the field of marketing management.

The book is authored by Greg W. Marshall and Mark W. Johnston.

It may serve as a reference or study resource for readers exploring marketing and related business topics.

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I will be using this book for:
3 total votes