Marketing Management

by Greg W. Marshall, Mark W. Johnston

Business Marketing

0.0 out of 5 stars (0 ratings)

View on Amazon View on BAM Trade it in for cash!

An authoritative resource presenting core marketing management principles and strategic frameworks for business professionals and students.

ISBN-13 9781259637155 ASIN 1259637158 Views 176 Publisher McGraw Hill Year 2018 Edition 3 Format Paperback Product Group Book Pages 464 Created April 12, 2026 Updated September 16, 2026

About This Book

Marketing Management provides foundational knowledge on marketing concepts and practices.

The text covers essential topics relevant to contemporary marketing environments.

Readers gain insights into strategic marketing decision-making processes.

Reviews

No reviews yet. Be the first to review this book!

Write a Review

I will be using this book for:

3 total votes