Loose Leaf Marketing Management
by Greg W. Marshall, Mark W. Johnston
Loose Leaf Marketing Management offers an accessible way to study the principles and practice of marketing management. Its flexible format makes it suitable for classroom learning, independent review, and ongoing reference for students and readers exploring business and marketing.
About This Book
Loose Leaf Marketing Management presents a focused look at the field of marketing management.
Its loose-leaf format supports flexible use for study, review, and reference.
Written by Greg W. Marshall and Mark W. Johnston, the book is suited to readers seeking an organized introduction to marketing management.
Reviews
No reviews yet. Be the first to review this book!