Marketing: Real People, Real Choices Plus MyLab Marketing with Pearson eText -- Access Card Package (9th Edition)
by Michael R Solomon, Greg W. Marshall, Elnora W. Stuart
Marketing: Real People, Real Choices, Ninth Edition, combines a marketing textbook with MyLab Marketing and Pearson eText access. Centered on people and choices, this package supports students studying foundational marketing concepts through integrated print and digital learning materials.
About This Book
Marketing: Real People, Real Choices presents marketing through the lens of people and the decisions they make.
This ninth edition is designed for marketing study in an educational setting.
The package includes access to MyLab Marketing and Pearson eText.
It combines a print book with digital learning resources in one package.
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