Marketing Management
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Marketing Management

by Greg W. Marshall, Mark W. Johnston

Business Marketing Management
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Marketing Management by Greg W. Marshall and Mark W. Johnston provides an educational introduction to the field of marketing management. Designed for readers studying business and marketing, it presents the subject as a structured area of knowledge and practice.

ISBN-13 9781260381917 ASIN 1260381919 Views 88 Publisher McGraw Hill Year 2022 Edition 4 Format Paperback Product Group Book Pages 480 Created May 10, 2026 Updated September 17, 2026
About This Book

Marketing Management is a business and marketing title by Greg W. Marshall and Mark W. Johnston.

The book focuses on the study and practice of managing marketing activities.

It is suited to readers seeking educational material on marketing management and related business concepts.

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