Marketing Management
by Greg W. Marshall, Mark W. Johnston
Marketing Management provides a structured foundation in the concepts and practices of marketing management. Written by Greg W. Marshall and Mark W. Johnston, it is suited to students and readers seeking an introduction to the role of marketing within business.
About This Book
Marketing Management presents an organized exploration of marketing as a business discipline.
The book is designed to support learning about the principles and practices used to manage marketing activities.
It may serve as a reference for students and readers building a foundation in marketing management.
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