Marketing: Real People, Real Choices, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (9th Edition)
by Michael R Solomon, Greg W. Marshall, Elnora W. Stuart
Marketing: Real People, Real Choices, Student Value Edition offers a student-oriented introduction to marketing from Michael R. Solomon, Greg W. Marshall, and Elnora W. Stuart. The 9th-edition package includes MyLab Marketing and Pearson eText access for a combined print and digital learning experience.
About This Book
Marketing: Real People, Real Choices presents an academic approach to studying marketing through the perspective of people and their choices.
This Student Value Edition is the 9th edition and is authored by Michael R. Solomon, Greg W. Marshall, and Elnora W. Stuart.
The package includes access to MyLab Marketing and Pearson eText, combining the printed textbook with digital learning resources.
Designed for students, this edition supports coursework in marketing and related business studies.
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