Marketing Management
by Greg W. Marshall, Mark W. Johnston
A comprehensive introduction to marketing principles, strategy, and management for students and business professionals.
About This Book
Marketing Management provides a comprehensive overview of core marketing concepts and their application in business strategy.
The text covers essential topics such as market analysis, consumer behavior, and the development of effective marketing plans.
Readers will learn how organizations create value, build customer relationships, and achieve competitive advantage through marketing.
This resource is designed for both students and practitioners seeking to understand the fundamentals of marketing management.
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