Marketing Management
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Marketing Management

by Greg W. Marshall, Mark W. Johnston

Business Marketing
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Marketing Management by Greg W. Marshall and Mark W. Johnston is a focused business and marketing resource. Centered on the study of marketing management, it offers readers a structured title for exploring this important area of business education and professional practice.

ISBN-13 9780078028861 ASIN 0078028868 Views 457 Publisher McGraw-Hill Education Year 2014 Edition 2 Format Hardcover Product Group Book Pages 576 Created April 01, 2026 Updated October 25, 2026
About This Book

Marketing Management is a business and marketing title by Greg W. Marshall and Mark W. Johnston.

The book focuses on marketing management as an area of study and professional practice.

It may serve as a reference for readers seeking structured material related to marketing and business education.

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I will be using this book for:
6 total votes