Marketing: Real People, Real Choices (8th Edition)

by Michael R Solomon, Greg W. Marshall, Elnora W. Stuart

business education Marketing Textbook

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Marketing: Real People, Real Choices, 8th Edition introduces the field of marketing through its focus on people, practical choices, and business decision-making. Written by Michael R. Solomon, Greg W. Marshall, and Elnora W. Stuart, it provides an accessible foundation for students studying marketing.

ISBN-13 9780132948937 ASIN 0132948931 Views 476 Publisher Pearson Year 2015 Edition 8 Format Paperback Product Group Book Pages 576 Created February 22, 2026 Updated September 22, 2026

About This Book

Marketing: Real People, Real Choices, 8th Edition is a business and marketing textbook by Michael R. Solomon, Greg W. Marshall, and Elnora W. Stuart.

The book presents marketing through an emphasis on real people and the choices involved in marketing practice.

Its 8th-edition format makes it suitable for students and readers seeking an introductory foundation in marketing.

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Marketing: Real People, Real Choices (8th Edition)

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