Sales Force Management: Leadership, Innovation, Technology
by Greg W. Marshall, Mark W. Johnston
Sales Force Management: Leadership, Innovation, Technology presents a focused exploration of sales force management through the connected lenses of leadership, innovation, and technology. Written by Greg W. Marshall and Mark W. Johnston, it offers a business-oriented resource for understanding these essential themes.
About This Book
Sales Force Management: Leadership, Innovation, Technology focuses on the management of sales forces in a contemporary business environment.
The book brings together three central themes: leadership, innovation, and technology.
It is authored by Greg W. Marshall and Mark W. Johnston.
This title is suited to readers seeking a business-focused perspective on sales force management and its relationship to evolving organizational practices.
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