Marketing: Real People, Real Choices, Value Edition
by Michael R Solomon, Greg W. Marshall, Elnora W. Stuart
Marketing: Real People, Real Choices, Value Edition introduces the field through its focus on people, decisions, and value. This educational resource provides a foundation for students exploring marketing within a business or academic setting, with an accessible title that emphasizes practical human choices.
About This Book
Marketing: Real People, Real Choices, Value Edition presents marketing through the lens of people and the choices they make.
The book focuses on value as a central idea in understanding marketing.
It offers an educational foundation for readers studying marketing and related business subjects.
Written by Michael R. Solomon, Greg W. Marshall, and Elnora W. Stuart, this Value Edition is suited to academic coursework.
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